"A discipline with no principles is not a discipline -- it's an amusement." -- Bob Hoffman Bob Hoffman is a popular speaker and author in the field of advertising and marketing. He is an outspoken critic of digital marketing in particular. He doesn't spare his peers in the traditional marketing realm either. … Continue Reading
Learn To Paint, Change Your Life!
Learning To See
In the book, "Drawing on the Right Side of the Brain", Dr. Betty Edwards discusses how artists see the world. She states: "Drawing is a curious … Continue Reading
3 “Sins” of beginning painters
Too Much Magic White™ Tom says Sin #1 is, "Applying too much Magic White™. It should be very thin." Bill warns us at the beginning of … Continue Reading
Alexander Art Membership
The Three Skillsets
When you write every day of the week, it's a blessing and a curse. It's a blessing because the more you do anything, the better you get. Let me clarify that statement, though. Practice alone doesn't guarantee you'll get better. The old saying, "Practice makes perfect" is wrong! If you continue to … Continue Reading
The Bill Alexander Story
The Bill Alexander Story – The Mall
In the Spring of 1982, he was in a small room in the Woodfield Shopping Center in Chicago waiting to do a demonstration. He was nervous, his hands were sweating, and he didn’t know what to expect. Bill's celebrity from his "Magic of Oil Painting" television show was growing every time a new show aired. Even though Bill had painted in shopping malls for most of his career, things were different … [Read More...]